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The Art of Negotiating; Psychological Strategies for Gaining Advantageous Bargains, by gerard nierenberg
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The Art of Negotiating; Psychological Strategies for Gaining Advantageous Bargains [Hardcover] [Jan 01, 1968] nierenberg, gerard
- Sales Rank: #6643901 in Books
- Published on: 1968
- Binding: Hardcover
- 195 pages
Most helpful customer reviews
20 of 20 people found the following review helpful.
Don't even think about it
By Frank
This is a review of the Audio Book version of this title. Simply put, it stinks. I was a T.A. at univeristy level communications production, and have heard student sound projects with more production value than this audio book. The multiple voices are poorly cast for a husband and wife duo who have arguments that aren't realistic or helpful. He sounds gay, she sounds like a materialistic bimbo. Each time they cut to an interview segment of Nierenberg, there is a constant buzz that is noticable. Poor recordings. If it had been a series of records of Nierenberg speaking, it would have been more informative. Although some of the information was useful, it is few and far between, and the low production value of the cassette takes attention away from that. It is obvious that Nierenberg knows his stuff, but this production was not a great communication tool for him. They may have gotten my dollars, but at least now they won't get yours if you are reading this. Two words: Stay Away!
13 of 13 people found the following review helpful.
Win-Win negotiating
By Michael Gray
The term "Win-Win" has become an every day buzz word. I read Gerard's book nearly thirty years ago when the term was really something new. He actually coined the phrase "Everybody Wins." Virtually the same concept.
His examples are creative and pertain to real life situations. It is good to read a book by someone who has actually been there and done that. His other books are quite informative also. ;-)
2 of 2 people found the following review helpful.
Worth wading through the fluff
By Matt J. Clapp
Although this book suffers a bit from the author's desire to tell lot's of "great deals I did" stories, the non-fluffy content in the book is worth wading through the rest for. There's a good chapter on strategy and tactics. All in all, i'd say about 1/3 to 1/2 of this book is meaningful content.
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