Minggu, 23 November 2014

[U266.Ebook] Ebook Handbook of Children and the MediaFrom Brand: SAGE Publications, Inc

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Handbook of Children and the MediaFrom Brand: SAGE Publications, Inc

Cyber-bullying, sexting, and the effects that violent video games have on children are widely discussed and debated. With a renowned international group of researchers and scholars, the Second Edition of the Handbook of Children and the Media covers these topics, is updated with cutting-edge research, and includes comprehensive analysis of the field for students and scholars. This revision examines the social and cognitive effects of new media, such as Facebook, Twitter, YouTube, Skype, iPads, and cell phones, and how children are using this new technology. This book summarizes the latest research on children and the media and suggests directions for future research. This book also attempts to provide students with a deliberate examination of how children use, enjoy, learn from, and are advantaged or disadvantaged by regular exposure to television, new technologies, and other electronic media.

  • Sales Rank: #1083936 in Books
  • Brand: Brand: SAGE Publications, Inc
  • Published on: 2011-07-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 1.70" w x 7.20" l, 3.50 pounds
  • Binding: Hardcover
  • 824 pages
Features
  • Used Book in Good Condition

Review

"An authoritative overview of media effects on children and adolscents . . . Singer and Singer anchor each section with a preliminary overview, a conclusion, and references at the end of each chapter. This readable handbook is certain to be an important resource for students, scholars, and researchers in a variety of disciplines."

(CHOICE)

"The Handbook provides an excellent overview of research on children's media. The level of detail of most chapters is astonishing. Many chapters are superbly written and provide research summaries accessible to all audiences. . . . The encyclopedic scope of the Handbook makes it the most comprehensive resource available about all aspects of children's media. . . . Dorothy and Jerome Singer deserve praise for their excellent introductions to each part of the handbook and their concluding remarks. . . .The Handbook is a testimony to their standing as leaders in the field of children's media."

(CONTEMPORARY PSYCHOLOGY CONTEMPORARY PSYCHOLOGY 2004-02-06)

About the Author

Dorothy G. Singer, is retired Senior Research Scientist, Department of Psychology, Yale University. Dr. Singer is also Co-Director, with Jerome L. Singer, of the Yale University Family Television Research and Consultation Center affiliated with the Zigler Center for Child Development and Public Policy. She is a Fellow of the American Psychological Association. Her research and publications are in the area of early childhood development, television effects on youth, and parent training in imaginative play. She received the Distinguished Alumni Award from Teachers College, Columbia University in 2006, and in 2009, the Award for Distinguished Lifetime Contributions to Media Psychology from the American Psychological Association.



Jerome L. Singer is Professor Emeritus of Psychology at Yale University and a Fellow of the American Psychological Association. His specialty is research on the psychology of imagination and daydreaming. Dr. Singer has authored articles on thought processes, imagery, personality, psychotherapy, children's play, and the effects of television. He has been President of the Division of Aesthetics, Creativity and the Arts in the American Psychological Association. In 2008, he was awarded the Rudolf Arnheim Award for Distinguished Contributions to the Psychology of Aesthetics, Creativity, and the Arts from the American Psychological Association, and in 2009, the Paul Farnsworth Award for Lifetime Contribution and Service, Division 10, American Psychological Association.

Most helpful customer reviews

0 of 2 people found the following review helpful.
Shipping to Hungary is not possible
By Tóth Renáta
Unfortunately only Amazon store books can be shipped to Hungary.
No other book stores can forward it. Why? In 21st century...

2 of 12 people found the following review helpful.
a wonderful opportunity to read the articles of big scholars
By A Customer
Singers are the most famous scholars who have devoted their time and efforts to study media effects on children. This book, edited by the couple, includes updated articles that are written by other famous and sphisticated researchers.

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Sabtu, 22 November 2014

[S447.Ebook] Download Ebook Spear of Destiny: The Occult Power Behind the Spear Which Pierced the Side of Christ, by Trevor Ravenscroft

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A fascinating book on the Nazis' true attempts to acquire mystical Christian artifacts, in the hopes of obtaining powers from them. Forget Indiana Jones- this really did happen!

  • Sales Rank: #887114 in Books
  • Published on: 1986-01-01
  • Binding: Paperback
  • 362 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
The Spear of Destiny - Ravenscroft
By Darrell Smith
Wow ! what a journey in this book ! You'll learn things about the Spear that pierced Christ's side, that you never knew before. Its a good read, but took me a while reading it in my spare time. Keep in mind the Spear started its journey over 2,000 year ago and it has had some very famous owners along the way. Discover how Hitler used the spear in his attempt to conquer the world. Learn the fate of U.S. Army General Patton and others who had possessed the spear, after they lost possession of it. suspense all the way to the end. Then You decide where you think the actual, genuine Spear of Destiny may be hidden today.

0 of 0 people found the following review helpful.
Best Authoritative Book on the Spear of Destiny
By Publicaciones Rebeldes
Trevor Ravenscroft has been able to capture the true essence of occultism with the "spear of destiny" as no one else has ever done! This marvelous book is amazing and extremely well researched with fundamental theosophical facts, ancient occultism, secret knowledge, and unknown historical facts which will defiance our traditional beliefs. Highly recommended!

0 of 0 people found the following review helpful.
So important this is my second copy.
By Karen Degenhart
Another copy for my library. I bought this book so I would have a newer copy, as my original paperback that I bought years ago was underlined and worn. A basic book on The Spear of Destiny and less known history related to the Nazis and World War II. Necessary to have if one is into these topics.

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Selasa, 18 November 2014

[Z535.Ebook] Download Ebook The Life We Bury, by Allen Eskens

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The Life We Bury, by Allen Eskens

College student Joe Talbert has the modest goal of completing a writing assignment for an English class. His task is to interview a stranger and write a brief biography of the person. With deadlines looming, Joe heads to a nearby nursing home to find a willing subject. There he meets Carl Iverson, and soon nothing in Joe's life is ever the same.

Carl is a dying Vietnam veteran--and a convicted murderer. With only a few months to live, he has been medically paroled to a nursing home, after spending thirty years in prison for the crimes of rape and murder.

As Joe writes about Carl's life, especially Carl's valor in Vietnam, he cannot reconcile the heroism of the soldier with the despicable acts of the convict. Joe, along with his skeptical female neighbor, throws himself into uncovering the truth, but he is hamstrung in his efforts by having to deal with his dangerously dysfunctional mother, the guilt of leaving his autistic brother vulnerable, and a haunting childhood memory. 

Thread by thread, Joe unravels the tapestry of Carl’s conviction. But as he and Lila dig deeper into the circumstances of the crime, the stakes grow higher. Will Joe discover the truth before it’s too late to escape the fallout?

  • Sales Rank: #310 in Books
  • Published on: 2014-10-14
  • Released on: 2014-10-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.30" h x .80" w x 5.50" l, .81 pounds
  • Binding: Paperback
  • 303 pages

Review

AWARD RECOGNITION FOR THE LIFE WE BURY:

WINNER! Left Coast Crime Rosebud Award, BEST DEBUT MYSTERY
WINNER! Barry Award, BEST PAPERBACK ORIGINAL 
WINNER! Silver Falchion Award, BEST FIRST NOVEL: traditional
2015 Edgar® Award Finalist, BEST FIRST NOVEL
Minnesota Book Award Finalist, BEST GENRE NOVEL
Anthony Award Finalist, BEST FIRST NOVEL
ITW Thriller Awards Finalist, BEST FIRST NOVEL

MysteryPeople 2014 BEST DEBUT NOVEL
Suspense Magazine BEST BOOKS OF 2014/DEBUT AUTHOR

PRAISE FOR THE LIFE WE BURY:

"Thriller fans should keep their eyes on Eskens; he's a comer." --BOOKLIST

"Compulsively suspenseful." --BOOKPAGE

"[A] masterful debut...." --PW STARRED REVIEW 

"An intelligent and compelling story with characters that will capture you from the start.... This debut novel never lets the reader off the edge of the seat--the mark of a great story." 
--THE BIG THRILL

"Set against the backdrop of a brutal Minnesota winter, The Life We Bury is much more than a satisfying, suspenseful novel.... This story kept me turning the pages, and it touched my heart. The characters are as real as my next-door neighbors, the story compelling, and the writing superb." --SUSPENSE MAGAZINE

"Eskens delivers interesting puzzles, clever problem-solving, and plenty of stay-up-all-night-reading suspense." --REVIEWING THE EVIDENCE

"Eskens's first-person narration grabs the reader and never relinquishes its hold."
--LIBRARY JOURNAL EDITOR'S FALL PICK

"Eskens' debut is a solid and thoughtful tale of a young man used to taking on burdens beyond his years--none more dangerous than championing a bitter old man convicted of a horrific crime." --KIRKUS REVIEWS

"A mesmerizing debut, unfolding decades of secrets in a rewarding tale of redemption." 
--JULIE KRAMER, Minnesota Book Award winner

About the Author
Allen Eskens is the award-winning and USA Today–bestselling author of The Life We Bury, The Guise of Another, and The Heavens May Fall. A criminal-defense attorney for twenty-five years, he lives with his wife in Minnesota, where he is a member of the Twin Cities Sisters in Crime.

Most helpful customer reviews

873 of 907 people found the following review helpful.
character interaction and psychological aspects that make this a great story and read
By John D. Harris
The back-jacket summary drew me in and proved (unlike so many novels) to be an honest pitch: A story about a student writer who, somewhat by chance, locates the subject of his biographical (college class) project at a nearby nursing home. The biographical subject, a Vietnam War vet who was convicted of rape and murder 30 years earlier, is dying of cancer thereby introducing an added, looming deadline to finish the writing project. The writer begins with the weary task of documenting the life of a murderer but, through his research, revises his mission to that of uncovering the buried truth of the old murder.
This novel is probably classified as a thriller but I consider it a literary thriller. There's thrills and spills to make it a page turner but it doesn't over rely on such action. For me it was the rich character development, character interaction and psychological aspects that make this a great story and read. My only disappointment (albeit minor) is that the story never reveals if the class project (the biographical paper) was a success with the English professor and whether the student decided to become a journalist or professional writer. As a reader I was left to draw my own favorable conclusions for these minor questions.
I seek out debut novels as they tend to be more honest than the writing of more "experienced" writers who often seem to be lured off course by fame, fortune and laziness. This novel is genuine writing and I'm looking forward to this author's future work, hoping to find similar honesty. I'm recommending and/or gifting copies of this novel to all of my reading friends.

473 of 510 people found the following review helpful.
Fantastic debut mystery!
By col2910
It’s not particularly often that my wife reads and enjoys any of the books that cross my path. Whilst I endeavour to read what she reads (eventually) she doesn’t feel the same need to reciprocate, nor should she. Our last shared and loved book in common was Jess Walter’s Beautiful Ruins last year, until Eskens debut The Life We Bury fell into her hands after mine.

Fair to say we both loved it and it was fun checking in on her progress as she devoured it knowing what was in store.

A college assignment morphs into an investigation into a 30 year old murder mystery, that touches on a lot of things…..family, relationships, affection, abuse, parenting, autism, communication, guilt, loyalty, friendships, Vietnam, war, death, alcohol abuse, cancer……….and a whole lot of other things besides.

Great story line, superb characters that you care about, especially Joe and his neighbour Lila. I think the family dynamics and the evolving relationship between Joe and Lila and the part Jeremy unwittingly played was one of the most satisfying parts of the book. A close second to that would be the developing friendship between our murdering, cancer-stricken, veteran Carl and Joe.

I do like the odd book where the investigation into the mystery is conducted by a non-professional sleuth. It makes for a refreshing change from the police or more usually PI books, I read. Eskens arranged an interesting puzzle, which I was keen to see resolved, which it was.

Intriguing, entertaining, gripping and totally satisfying.

Definitely recommended if you like your mysteries, on the whole fairly straightforward, but with a lot of character and heart.

Debut author Eskens has two new fans in the UK!

5 from 5

Allen Eskens hails from the US.

Many thanks to Seventh Street Books for my copy.

36 of 39 people found the following review helpful.
but I was disappointed in this book
By IMO
Guess I'm in the minority here, but I was disappointed in this book. Too many strained metaphors, one-dimensional characters, predictable plot. Yeah, guess I didn't like it, though I really wanted to. I feel bad panning a book, because writing a novel can't be easy, and it somehow seems wrong to criticize something you yourself have never done and most likely couldn't. So, sorry, Mr. Eskens--it's just one woman's opinion and you know what opinions are like.

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Senin, 03 November 2014

[K122.Ebook] Download PDF Principles of Genome Analysis and Genomics, by Sandy B. Primrose, Richard Twyman

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With the first draft of the human genome project in the public domain and full analyses of model genomes now available, the subject matter of 'Principles of Genome Analysis and Genomics' is even 'hotter' now than when the first two editions were published in 1995 and 1998. In the new edition of this very practical guide to the different techniques and theory behind genomes and genome analysis, Sandy Primrose and new author Richard Twyman provide a fresh look at this topic. In the light of recent exciting advancements in the field, the authors have completely revised and rewritten many parts of the new edition with the addition of five new chapters. Aimed at upper level students, it is essential that in this extremely fast moving topic area the text is up to date and relevant.


  • Completely revised new edition of an established textbook.
  • Features new chapters and examples from exciting new research in genomics, including the human genome project.
  • Excellent new co-author in Richard Twyman, also co-author of the new edition of hugely popular Principles of Gene Manipulation.
  • Accompanying web-page to help students deal with this difficult topic at www.blackwellpublishing.com/primrose

  • Sales Rank: #3318565 in Books
  • Brand: Brand: Wiley-Blackwell
  • Published on: 2002-12-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.70" h x .53" w x 7.50" l, 1.46 pounds
  • Binding: Paperback
  • 288 pages
Features
  • Used Book in Good Condition

Review
"...an excellent distillation of current knowledge...The book is clearly written, well presented, and feels good. Recommended." Neil Stoker, Royal Veterninary College, London, Microbiology Today, Vol 30, November 2003

"There is no doubt that this book is a very useful source of information, for students and teachers alike. In spite of its dense text, it makes good reading and will help to reduce the general bewilderment induced by the rapid pace of technological and conceptual innovation in biology." Leon Otten, Plant Molecular Biology Institute, Plant Science, 2003.

Principles of Genome Analysis and Genomics, 3rd edition, is "very good indeed and deserves to be a widely popular resource for newcomers to genome analysis." J.Armour, University of Nottingham, Heredity, June 2004

From the Back Cover
With the first draft of the human genome project in the public domain and full analyses of model genomes now available, the subject matter of 'Principles of Genome Analysis and Genomics' is even 'hotter' now than when the first two editions were published in 1995 and 1998. In the new edition of this very practical guide to the different techniques and theory behind genomes and genome analysis, Sandy Primrose and new author Richard Twyman provide a fresh look at this topic. In the light of recent exciting advancements in the field, the authors have completely revised and rewritten many parts of the new edition with the addition of five new chapters. Aimed at upper level students, it is essential that in this extremely fast moving topic area the text is up to date and relevant.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Four Stars
By Tracy Guerriero
ok

2 of 3 people found the following review helpful.
Clear and well-presented
By A Customer
Presents material in a succinct manner. A good read for an introduction to the subject.

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[R722.Ebook] Ebook Smartcuts: How Hackers, Innovators, and Icons Accelerate Success, by Shane Snow

Ebook Smartcuts: How Hackers, Innovators, and Icons Accelerate Success, by Shane Snow

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Smartcuts: How Hackers, Innovators, and Icons Accelerate Success, by Shane Snow



Smartcuts: How Hackers, Innovators, and Icons Accelerate Success, by Shane Snow

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Smartcuts: How Hackers, Innovators, and Icons Accelerate Success, by Shane Snow

Entrepreneur and journalist Shane Snow, and cofounder of Contently, analyzes the lives of people and companies that do incredible things in implausibly short time.

How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and "Tonight Show" host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surgeons, and underdog marketers do in common to beat the norm?

One way or another, they do it like computer hackers. They employ what psychologists call lateral thinking: to rethink convention and break rules that aren t rules.

These are not shortcuts, which produce often dubious short-term gains, but ethical smartcuts that eliminate unnecessary effort and yield sustainable momentum. In "Smartcuts," Snow shatters common wisdom about success, revealing how conventions like paying dues prevent progress, why kids shouldn t learn times tables, and how, paradoxically, it s easier to build a huge business than a small one.

From SpaceX to the Cuban Revolution, from Ferrari to Skrillex, "Smartcuts" is a narrative adventure that busts old myths about success and shows how innovators and icons do the incredible by working smarter and how perhaps the rest of us can, too."

  • Sales Rank: #5556608 in Books
  • Published on: 2014-09-09
  • Formats: Audiobook, CD
  • Original language: English
  • Number of items: 5
  • Dimensions: 6.70" h x 1.20" w x 6.10" l,
  • Running time: 21600 seconds
  • Binding: Audio CD

Review
“As fascinating as it is fun, Smartcuts is an engaging journey through the types of lateral thinking and creative strategies that so often underlie success.” (Maria Konnikova, New York Times bestselling author of Mastermind)

“Smartcuts solves a major mystery, illuminating how visionaries and pioneers find faster ways to achieve their goals. With spellbinding stories and relevant research, Shane Snow has delivered one of the most entertaining and thought-provoking books of the year.” (--Adam Grant, Wharton professor and author of Give and Take)

“Smartcuts is surprising and awesome. It’s Malcolm Gladwell meets Tim Ferriss. Part Good to Great, part McGuyver, this is a book every 21st century entrepreneur should read.” (Scott Gerber, Founder, Young Entrepreneurs Council)

“Shane is living proof that Smartcuts work. He hacked his way into Fast Company, Wired and Ad Age, built a multi-million dollar startup by age 30, and now he’s written his first of what I’m sure will be many excellent books. Follow this guy!” (--Ryan Holiday, bestselling author of Trust Me I'm Lying and The Obstacle Is The Way)

“Shane Snow is a fresh and future-thinking voice in today’s tumultuous business climate. You must read Smartcuts if you are a social entrepreneur or would like to be one, because what Shane teaches us most of all is to be “bigger than just business.” (--Soraya Darabi, Co-founder of Zady and Foodspotting)

“[Smartcuts] is a manifesto for success for those who do not want to toil away unnoticed.” (Financial Times)

“It’s worth its weight in 10 airport business books, in part because Snow is such a clear, beautiful writer who does not succumb to aphorism and business gobbledygook.” (New York Times Insider)

From the Back Cover

Serial entrepreneur and journalist Shane Snow delves into the reasons why some people and some organizations are able to achieve incredible things in implausibly short time frames, showing how each of us can use these "smartcuts" to rethink convention and accelerate success.

Why do some companies attract millions of customers in mere months while others flop? How did Alexander the Great, YouTube phenom Michelle Phan, and Tonight Show host Jimmy Fallon dash to the top in less time than it takes most of us to get a midlevel promotion? How do high-growth businesses, world-class heart surgeons, and underdog marketers beat the norm?

Like computer hackers, a handful of innovators in every era use lateral thinking to find better routes to stunning accomplishments. Throughout history, the world's biggest successes have been achieved by those who refuse to follow the expected course and buck the norm.

Smartcuts is about bucking the norm.

In it, Snow shatters common wisdom about success, revealing how conventions like "paying dues" prevent progress, why kids shouldn't learn multiplication tables, and how, paradoxically, it's easier to build a huge business than a small one.

Smartcuts tells the stories of innovators who dared to work differently and lays out practical takeaways for the rest of us. It's about applying entrepreneurial and technological concepts to success, and how, by emulation, we too can leapfrog competitors, grow businesses, and fix society's problems faster than we think.

About the Author

Shane Snow is a New York City–based journalist and Web entrepreneur, and the cofounder and chief creative officer of the media technology company Contently. He holds a master's degree in journalism from Columbia University and is a fellow of the Royal Society of the Arts. Snow contributes regularly to Wired magazine and Fast Company, and has written about innovation for numerous publications, including the New Yorker, the Washington Post, and Advertising Age. Snow is a sought-after speaker at technology and advertising summits, and writes for LinkedIn's Influencer program. His work in technology entrepreneurship has been recognized by the United Nations, the New York Times, Inc., Forbes, Details, and New York City's Economic Development Council.

Most helpful customer reviews

158 of 161 people found the following review helpful.
Excellent writing that keeps you going
By Brian R.
Most business strategy and self improvement books are dry and boring. This one is none of those. It was the right mix of tech language yet some of the more complex ideas were explained in laymans' terms. In each chapter or section, Shane gives multiple examples of what he's trying to explain, and often like a novel, will track 3 or 4 different experiences at once. He'll then bring them all back together by the end of the chapter to make a cohesive point about what he's explaining.

He presents not just the examples that support his ideas, but also gives examples of people who, when faced with similar situations, also fail. This lends some credibility and lets you see what that line is between a "smartcut" and a "shortcut". While there's still a lot of factors that go into creating and capitalizing on a Smartcut, he supports his ideas and the concept well.

At the very least, this book will give you the awareness that climbing the ladder rung by rung is not the only option. It's not always easy to spot and use a Smartcut, but reading this book will help you prepare for doing it. I'd say this book is a lot like Rich Dad, Poor Dad. It's a philosophy and mindset that needs adopted in order to get any benefit. And while it might not always be at the front of your mind, having this knowledge in your back pocket will add to your skillset and strategy as you make your way through your career.

Smartcuts is honestly one of the most well-written books I've read.

92 of 94 people found the following review helpful.
Smartcuts is very smart & fun
By Abacus
This book serves as an original career and entrepreneurship guide in the 21st century (which was not the intent of the author). The main thesis of Shane Snow is that luck does not just happen. Using surfing metaphors, Snow indicates that the ones who catch the wave (luck) are the ones who were ready all along looking for it. These remarkable individuals were bound to catch a good wave (luck) sooner or later. It was just a matter of time. And, the way they went about it; they did not waste much time doing it. They did not pay their dues for decades. They spent no time in stagnant situations. They kept moving forward and often laterally (typically a lot faster than the rest of us). This does not mean they did not work very hard. They did. It does not mean they cheated and cut corners. To the contrary, they maintained superior ethical standards. Snow defines smart cuts as short cuts with integrity. These individuals worked smarter, more creatively, and better understood how to take their next step. Most often, they were guided by a life-passion, an interest, a focus that kept them honed like a heat-missile towards their target.

Snow outlines nine foundational smart cuts principles that can accelerate anyone’s career or one’s company growth. They all make perfect sense, are intuitive, not controversial, and not far-fetched. Snow does not make anything up. Every single of his smart cuts principle is well supported by research and documented by many examples.

The smart-cut thinking is an offshoot of “lateral thinking” as defined and developed by Edward de Bono. And, Snow gives de Bono his due credit for the concept. However, while I have read most of de Bono’s books, and did find them interesting; I find Snow’s book far more insightful.

Each chapter describes thoroughly one of the smart-cut strategies on a stand-alone basis. Of course, they overlap a bit and work well simultaneously. But, it is amazing how powerful each one of those strategies is on a stand-alone basis.

There are numerous passages within the book that are pretty fascinating. The contrast between the careers of US Presidents and US senators is amazing. The Presidents are often outstanding smartcutters with a surprisingly short career in Federal office before acceding to the Presidency (Eisenhower, Carter, Reagan, Clinton, Bush Jr., and Obama among others). Meanwhile, the senators are for the most part stagnant plotters; and, very few of them ever make it to President. Snow even makes the case that some of the Presidents who paid their dues with a lifelong career in politics were some of the worse Presidents (example: Andrew Johnson). Good Presidents mainly acquired leadership credentials outside the field of (national) politics. Meaning, paying your dues career-long is no guarantee of mastery once you get there.

Another interesting fact is that companies who switch fields are often very successful. Moving laterally often causes one to accelerate. The IPhone was developed not by a telecommunication company, but Apple a PC company. Start-ups that “pivot” once or twice raise 2.5 more money, have 3.6 times faster user growth, and are 52% less likely to plateau prematurely.

In another section, you learn about a team of hospital surgeons who learn how to synchronize their surgeries and patient treatments inspired by the exactitude, speed, and efficiency of a racing car formula I team of outstanding mechanics working at the races. Quoting the author: “Before long, the hospital had reduced its worst … errors by 66%.” As an extra, the formula I racers, mechanics, and hospital doctors became very good friends and participated together in fund raisers for various charities.

The whole “Rapid Feedback” strategy (chapter 3) is really interesting. It details the comedians learning processes at The Second City in Chicago. It also shares research on how we learn from mistakes and feedback. Much research show that we actually learn more from the mistakes of others rather than our own. This is because we readily attribute the mistake of others to humans. Meanwhile, we attribute our own mistakes to external circumstances beyond our control so as to protect our own ego. Apparently, what differentiates some masters in whatever discipline from others is their ability to withstand, or even their eagerness to solicit negative criticism. They find negative criticism far more actionable to facilitate their progress.

“Waves” (chapter 5) is at the essence of the book. That’s where Snow goes all out with surfing metaphors that he effortlessly transfers into a multitude of real life and career related examples. He quotes a professional surfer stating: “Being able to pick and read good waves is almost more important than surfing well.” You can see how you could plug in this concept effectively in many situations. There are a couple of specific gems in this chapter that will stay with you. One of them is the amazing power of pattern recognition. If you analyze deliberate trends, use criteria, observe the facts, etc… amateurs undertaking this kind of trend analysis will invariably outsmart experts’ intuition in just about any field. Snow mentions a few weird examples such as the ability to recognize the difficulty level of a professional basketball shots; or the ability to pick out Louis Vuitton fake bags vs authentic ones. Thus, “you can be right the first time” without years of apprenticeship. This will be music to the ears of all the data guys out there (not just the Big Data one). “Deliberate pattern spotting can compensate for experience” as stated by the author. Another gem is that you don’t need to be the first to do something and be successful. Research showed that 47% of first (company) movers failed. By contrast, early leaders-companies that took control of a product’s market share after the first movers pioneered them had only an 8% failure rate. Fast followers benefit from the free-rider effect. Examples: Google beat out Overture in search engine. Facebook beat out Myspace in social networks.

“10 x Thinking” (chapter 9) will turn you into an Elon Musk fan if you are not already. This chapter outlines the genius, perseverance, and sheer bravado Musk demonstrated in pursuing his most daring venture: SpaceX. The concept here is that to revolutionize a field you can’t go for just marginal improvements (10% better, etc…). You have to go for the big swing, 10 x better, or 10 x cheaper, etc… So, it is called 10 x thinking. And, Musk after many failures did just that with SpaceX. His company is literally 10 times more cost effective and 10 times faster in terms of project turnaround time than the former best in the aerospace business: NASA. As a result, SpaceX is now a very viable commercial entity swamped with contracts from all over the world to launch satellites transport resources back and forth to the Space Station, etc… A counterintuitive thought is that sometimes the 10 x improvements are easier than the + 10% one. This is because the former are challenging high-hanging fruits no one dares to go for. While the latter ones are low-hanging fruits crowded with competitors. And, this runs into the N-Effect. The more competitors in a given field the weaker is the individual performance. They found that test takers (SAT, ACT, etc…) perform much better when in a smaller class room with fewer test takers than when in a much larger class room with many test takers.

There is a lot more to the book than what I covered. But, my review should give you a good idea if this book is for you. If you got that far in reading my review, it most probably is.

144 of 151 people found the following review helpful.
Provides examples of people who've succeeded using "Smartcuts" - and then tells how to follow their lead
By Kcorn
Author Shane Snow spends the first part of Shortcuts demonstrating how some people effectively use "hacker" thinking to shorten their path to success. And then he fills in the details in this tightly written book. A fair amount of this information may up readers' chances of becoming successful. I found some parts of this book to be very compelling. Others left me wanting more.

Snow uses a"show then explain" approach. Each chapter is filled with plenty of examples of people whose lives illustrate the essentials in this book. Their experiences help drive home many of Snow's point. Want to succeed? Then be willing to break the rules, accept and learn from negative feedback, and use lateral thinking. D'Wayne Johnson, one of the youngest design directors ever hired by Nike, is used to sum up Snow's 10 key points. Johnson's life story is vivid and exciting .

Other parts of this book are also intriguing, such as some of the information Snow shares about the 10 top-rated presidents in history. He describes them as "hackers", men who didn't follow traditional routes to the presidency. Instead they "switched ladders " multiple times, using their diverse experiences and various occupations to learn their leadership skills - and to convince others to that these skills were powerful enough to make them worthy of the presidency. According to Snow, this ladder switching not only upped their odds of getting elected but made them more effective leaders.

While I was glad to have read this book, and found some new information which challenged my familiar assumptions about what it takes to succeed, there were some sections which seemed overly simplistic, lacking details. This left me wanting more information, falling short of convincing me that a particular technique or way of thinking was effective. Some of the examples Snow provided still left me wondering if someone had simply been lucky - rather than hacking the ladder, training with masters, or building on momentum (other key principles Snow considers vital to success).

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